The out of box salesman

The out of box salesman

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Thursday, 23 April 2020

11 Principles of Good Website Design For 2020

April 23, 2020 0
11 Principles of Good Website Design For 2020

11 Principles of Good Website Design For 2020


Principles of Good Website Design
Principles of Good Web Design


1. Catchy Name For Websites

It starts with domain name selection. It is the one of the most important principles of great website design. Never use hyphen, dot or any special characters in the domain name.
It should be short,catchy and sweet.Domain names should reflect the functionality of the website.
If you are an established organization, ideally your brand name should be your domain name. Many subdomain names can be derived with the main brand name. Even a combination of your brand name and organization name can be used for domain name. If you are a new entrant, think about the keywords from the SEO point of view with which your products and services can be co-related and choose a domain name around those keywords.
It should not be too similar to your competitive domains.It should not violate trademark and copyright law. Domain names are usually searched with domain name generators. Click here to view the list of Best domain name generators.
Rand Fiskin has written a very good article here.

How to choose a Domain Name ?


2. Content Is King

This is the second most important principle out of many principles of good website design. The sole purpose of a website is to promote products and services for the business with lead generation and order processing. So Content is king as far as marketing and promotional activities are concerned.The initial purpose of content is to attract the eyeballs of the visitors. We will classify content into two broad categories.

Text

The quantity of TEXT content depends on the type of website. For example, websites which serve news,blog articles,user-driven forums, etc. should have TEXT content more than other types of content from an SEO point of view.
But say websites for furniture making companies, architects, interior designers, photographers,artists and filmmakers , the relevance of TEXT content is less.
The nature of business decides the type and quantity of content.


Media ( Images and Audio/Video)

Images should be optimized for faster loading of the website. The speed of loading and the size of homepage in BYTES is the most important factor for good SEO ranking in Google. A good information describing the role of page speed for SEO from Moz is here. Also CDN (Content Delivery Network) should be used to host images or a set of images which are going to be used frequently. E-commerce websites which contain high definition (HD) product images should use CDN (Content Delivery Network) to host the images for faster response time. If possible , text and media can be combined as one unit of content to communicate the idea. This method is becoming very popular nowadays. It is called Infographic. Infographics are a better way to communicate because a picture is worth a thousand words and if combined with right text , it can convey ideas in short and clear cut manner. It is a great data visualization or content visualization technique. But infographics are not very useful , if SEO has to be done for the website to rank it higher in Google. Infographics are images and they have no TEXT content.

3. Simple And Consistent Layout

The layout of the website is like a floor plan of the room. Ask any interior designer, how much importance they give before starting their job? Layout should bind all the design elements of the website in a harmony. Layout should not clutter all the design elements at one location, but should evenly distribute it like a good spread of butter. Also the layout should not distort when the website is viewed on different shapes and sizes of screens. Nowadays , almost 70% web pages are accessed from tabs and smartphones which come in varied width and height screen sizes. Web page layout should be responsive design so that it will adjust to any type of screen display. Responsive design of web pages is a key factor to make or break a web page.

4. Simple Color Scheme With Good Typography

The color scheme of the website should ideally adopt following principles: It should inherit colors from the brand logo colors of the organization. As a general rule of thumb, two color combinations should be used for designing web graphic elements like labels,text,buttons,images and other design elements. We can call it primary color and secondary color. Since a website is treated as an interface to the organization, there should be harmony of colors among all the promotional literature e.g. visiting cards,letterheads,product brochures,email newsletters etc. of the organization as well as the website.

5. Attractive Brand Logo

Designing a brand logo is an art as well as Feng shui science. A brand logo design is as important as any other element of the good website design. A logo can be a symbol, or it can be a combination of a text and symbol to which radiates energy in the universe. It radiates energy to pull eyeballs. Do not underestimate while understanding the principles of good website design. There are some rule of thumbs for designing superior brand logos :
  • Follow KISS principle, Keep It Simple Stupid
  • Logo geometry should be simple, unique and should adhere to Feng shui laws.
  • Use positive symbols, never use negative symbols.
  • Never use personal images, photos, religious symbols,negative symbols.
  • Never use violent symbols.
  • Again it is advised to use primary color and secondary color combination to create the brand logo.

6. Simpler Page Navigation Mechanism

Keep in mind following tips discussed here. Follow KISS principle, Keep It Simple Stupid. Have you ever wondered why all Google websites are so popular and successful ? They follow the principle of simplicity in navigation. All content of the website should be accessible from the front-page of the website.There should not be hidden content giving surprises at the second or subsequent level of pages of the website which were not having reference at the front-page. If the front-page can not accommodate all the content, display teaser or introduction of the content at the first page and provide a link along with so that more detailed content can be accessed at the second level of navigation. Do not forget to provide the back-link at the end of the content. Never force users to use the back-link button of the browser. For textual information having many pages content, provide buttons/links to go to any page right from 1st to last.
  • First Page
  • Previous Page
  • Next Page
  • Last Page
  • Page no. link to go to any page
  • Never embed video in the pages without providing control to start/stop video. If the video is auto-play enabled, the stop player button should be visible to the user. Videos should be streamed from CDN which are readily available in the market like Vimeo. These services allow you to stream videos by embedding in the website pages. Here is a list of the best video streaming services for 2020.
  • Never embed audio in the web-page which starts playing automatically at loading of the page. If there is a requirement for this, the stop button should be visible to be used for stopping audio. Everybody does not adhere to the same taste of audio or music which you have.
  • Do not clutter the web-page with many page-links to influence judgment of the user. A common mistake done while providing social media link buttons, is all of the social media buttons are displayed as there are a fairly large number of social media channels available. Use a few which are most common and highly popular. The above are the one of the basic principles of website design.
  • Never embed audio in the web-page which starts playing automatically at loading of the page. If there is a requirement for this, the stop button should be visible to be used for stopping audio. Everybody does not adhere to the same taste of audio or music which you have.
  • Do not clutter the web-page with many page-links to influence judgment of the user. A common mistake done while providing social media link buttons, is all of the social media buttons are displayed as there are a fairly large number of social media channels available. Use a few which are most common and highly popular. The above are the one of the basic principles of website design.

7. Use of Pre-built Theme And Content Management System

It is wise to use a content management system (CMS) or Software Framework like WordPress, Drupal, Magento, Joomla, CodeIgnitor, Symphony and many
others to develop the website.

The reason behind is that they offer pre-built and time tested libraries or plugins and functionalities which need not to be reinvented.
I am asking, Is it wise to re code the complete user and role management system ? Of Course not, it is commonly available to many CMS and Software Frameworks. Similarly, user interface and theme management, administration dashboard management, shopping cart and other e-commerce related functionalities are standard functions in almost all websites. The coding need not be reinvented.They are readily available in most CMS and Software Frameworks. It should be extended and enhanced.

8. Clear Cut Brand Communication

The ultimate purpose of the website is that it should communicate your brand’s vision and philosophy to visitors in the simplest form. The website should do direct as well as indirect selling. It should generate organic website traffic because of quality of SEO (Search Engine Optimization) done to it. It should communicate the information about products and services so that users are tempted to buy/subscribe to it , if it is an E-commerce website.

9. Customer Acquisition or Lead Generation

The website should have clear “Call To Action” functionality in the form of buttons and contact forms for inquiry/purchase of the products or services. There should be an option to chat with the sales & marketing team round the clock and 365 days. This is very important for customer acquisition or lead generation. Preferably all the leads should be collected and pushed to a CRM (Customer Relationship Management) software.

10. Maintain Customer Relationship

There should be a “Newsletter Subscription” facility so that customers can be
communicated with promotional offers and discounts , if it is an E-commerce website.
Even for non E-commerce websites, newsletter is the best tool to be in touch with the website visitor or customer.

11. Security And Protection of Customer Data

Websites should not collect customers or visitors personal information without prior
consent.Once collected, it should protect customer’s private data and it should give guarantee for it. The customers or visitors personal information should not be shared
with prior consent of customers or visitors.
If a website stores cookie information, it should briefly explain the purpose of the installation of cookies. A website should have clearly drafted privacy policy and it should be clearly visible to the user. The website should also be GDPR compliant to meet the
EU (European Union) requirements.

Summary

Following are the 11 principles of good website design :
  • Catchy Name For Websites
  • Content Is King
  • Simple & Consistent Layout
  • Simple Color Scheme With Good Typography
  • Attractive Brand Logo
  • Simpler Page Navigation Mechanism
  • Use of Pre-built Theme And Content Management System
  • Clear Cut Brand Communication
  • Customer Acquisition or Lead Generation
  • Maintain Customer Relationship
  • Security And Protection of Customer Data


Friday, 27 March 2020

Cold Calling Script For Social Media Marketing

March 27, 2020 0
Cold Calling Script For Social Media Marketing

Cold Calling Script For Social Media Marketing

Cold Calling Script For Social Media Marketing
Cold Calling Script For Social Media Marketing

Cold calling is still a very effective method to start a sales pitch for the majority of service providers who are in the consulting business.Cold calling should be the next step once a lead has been identified and converted into contact or prospect.We all know the importance of first 100 customers for start-ups.


Before a cold call is made for a sales pitch , there are few guidelines which must be taken care of to make it effective. Some points are valid as general guidelines for any cold call and few are specific to social media marketing services. All the following guidelines can be categorized under “Know Your Customers, Know Your Prospects”. Following the cold calling guideline gives a good success rate in converting prospects into sales.

Know Your Customers, Know Your Prospects

  • Study the prospective contact person. 
  • Literally it means to study and investigate his/her social media profiles e.g. Facebook profile, linked in profile, twitter profile  etc.
  • Try to find about his/her hobbies, nature, passions and goals. 
  • See if you can relate to some common interests , goals and friends.
  • Try to find out his/her non-professional and professional acquaintances. 
  • Look for the possibility of common references.
  • Do thorough research on his/her company and its products and services.
  • Do thorough research on his/her company’s competitors and its products and services.
  • Study about the website and it’s ranking and other data on various search engines.
  • Skim various social media platforms about the prospect’s products and services to find out positive and negative feedback given by the customers.


Conclude the best time to call him/her. It can be the gym time, swimming class time, golf playing time or his/her personal leisure time. It is not good advice to call him/her during his/her family time when a sales pitch is made first time.   

There should not be any hurry to make a cold call for social media marketing services. It is necessary that proper homework is done on the prospect, company and products and services before the number is dialed on the keypad.

Ideally , there should be a gap of 3 to 6 days before cold call is made after a lead has been obtained for social media marketing services. This period should be utilized to do the activities, know your prospect.



How to cold call social media marketing clients ?



The answer is simple. After the process of “Know Your Customers, Know Your Prospects” the next step should be to get a script for cold calling for social media marketing clients. The script  should have well thought of checkpoints and  stories to handle all possible permutations and combinations.

The script should tackle following points:
  • Strategy to handle no answer or rebuttal
  • Strategy to handle dissatisfied customers who have burnt fingers previously with similar services with some random vendors in the past.
  • Strategy to handle customers who do not even have a basic website.
  • Strategy to handle customers who can not produce content on their own. They do not have a content development team.
  • Ignorant customers who even do not have basic knowledge of SEO, content marketing,PPC, Google advertising and Facebook advertising,etc.

Cold call opening statement

Any cold calling script for social media marketing services should have a good opening statement and summary. The purpose of the opening statement is to arouse interest in the forthcoming conversation. This should be done in the first 20 seconds of the cold call. It is very important to prepare the prospect for listening for future conversation. Opening statement acts as a bait for the prospect.

Some of the example snippets are as given below:


Sample 1

Hi ,Good Morning  [Prospect Name]/ Evening [Prospect Name] / Afternoon,

I am xyz calling from ABC company and we are an advertising agency, especially digital. Would you like to cut your advertising cost ? With social media marketing ?

Sample 2

Hi Good Morning  [Prospect Name]/ Evening [Prospect Name] / Afternoon,

I am calling from the ABC company. My name is XYZ. I came to know you launched a new brand. Would you like to start generating sales right now without a big sales funnel?

Sample 3

Hey , Good Morning  [Prospect Name]/ Evening [Prospect Name] / Afternoon,

Mr. DEF talked to me about you and your products and services. I came to know that you are looking for social media experts. Let me introduce you to our company XYZ.

Sample 4

Hey , Good Morning  [Prospect Name]/ Evening [Prospect Name] / Afternoon,

I tried to search about your products/services on Google. And I was not able to find it in the first few pages. Do you need help in improving it?

Sample 5

Hey , Good Morning  [Prospect Name]/ Evening [Prospect Name] / Afternoon,

We have a client who has similar products/services that of yours. They are doing well with the help of social media marketing. Would you like to adopt a similar modal ?

Sample 6

Hey , Good Morning  [Prospect Name]/ Evening [Prospect Name] / Afternoon,

I am XYZ calling from the ABC company. We are habituated to see your big presence on TV, Radio, billboards, banners and posters. What about cost ? Have you ever thought of social media?


Cold call conversation


Cold Calling Script For Digital Marketing



After the attention of the prospect has been captured, the caller should change his/her tone and strategy of conversation. The further conversation should probe prospect’s burning issues and the caller should adopt the listening approach with short probing questions in between. Listen, listen and listen. Listening is the key and there should not be any focus on selling the company’s product or services. Listening for understanding that where the prospect stands in reference to the current situation in respect to social media  activities is of utmost importance.

The purpose of the main conversation is to display the capability and credibility of the company in the social media marketing field.  This positioning of capability and credibility is very important which will lead to face to face meeting with the prospect.

Some of the examples of conversation are as given below:

Snippet Example 1

Prospect: 
Can social media reduce overall advertising cost for a brand like us ?
( Prospect may be referring to his/her own established brand existing for many years.)
Caller:  
Sir/Madam, social media is more effective for established brands as it is
the cheapest method for maintaining “brand recall” compared to other mediums like TV, Radio and billboards.
( Caller can present/share financial savings data made by other brands or companies)

Snippet Example 2

Prospect: 
We are a startup that just launched our products/services. Can social media marketing generate sales? We do not have even a proper team of salesmen.
Caller: 
Sir/Madam,  social media marketing is the perfect fit for you. It is the cheapest way to generate inquiries/leads. If you do not go for Google Ad words and Facebook marketing, it is almost free, Sir/Madam.
Prospect: 
Free ? How come ? There must be some cost.
Caller: 
Yes , it is the bare minimum like cost of making graphics/info graphics and professional
fees for sharing on social media platforms.
(Callers can share/present/quote the cost of generating content and professional fees for running campaigns on various social media platforms , but not Google Ad words, Facebook Advertisement and other PPC paid campaign methods.)


Snippet Example 3

Prospect: 
Can my website be listed on the first page on Google?
Caller: 
Sir/Madam, to be visible on the first page on Google, a consistent and repetitive effort must be made by the brand or company. It includes generating good quality SEO friendly content, back linking  with high quality websites , commenting and social sharing. Sir/Madam , if we can have a face to face meeting , I can explain to you all in detail. Please let me know when we can meet personally.

Snippet Example 4

Prospect: 
Can I totally discard TV , Radio and Print media advertising once I switch to social media marketing?
Caller : 
No. It is not advisable to totally discard offline and print media from your marketing strategy. However , it is advisable to reduce the overall budget for offline media and print media.


The purpose of main conversation should be to create a value proposition for social media marketing services. Cold calls should never be treated as negotiations where closure can be done and a sale is made. This is a general rule and there can be exceptions for some situations and cases. The ultimate objective of the main conversation is to get the appointment or time for a face to face meeting.

Summary

A good cold calling script for social media marketing services leads to appointments for face to face discussion.

Sunday, 22 March 2020

Where to buy mosquito net for windows ?

March 22, 2020 0
Where to buy mosquito net for windows ?

Why mosquito coils, vaporizers, and repellent liquids are bad for human health?

It should be avoided mosquito repellent coils, mosquito repellent sticks, mosquito repellent vaporizers, and mosquito repellent liquids in our day to day life for prevention against mosquito bites.
The mosquito repellent coils and sticks contain a chemical called pyrethrum paste. They contain either pyrethroid insecticides or plant-derived substances such as citronella with a mix of other chemicals. The main purpose of these chemicals is to deter mosquito biting. There are also other chemical products included that hold the coil together and enable it to burn slowly.

mosquito repellent coil indoor





























There are harmful health hazards associated with the burning of mosquito repellent coils and mosquito repellent sticks indoors. The burning of mosquito repellent coils and sticks poses a health risk.
Burning a mosquito repellent coil or mosquito repellent liquid in a closed room amounts to smoking roughly equivalent to a chain smoker.

Burning of mosquito repellent coil and sticks release particulates into the air that are equivalent to dust with chemicals. Prolonged use of mosquito repellent coils and sticks is harmful to several organs in the body. It causes corneal damage to the eye, shortness of breath, asthma, damage to the liver in the long term. It is also responsible for fertility issues in both men and women.

Why should we go for mosquito nets for the prevention of mosquito bites?

Mosquito nets for windows and doors are made of fiberglass, aluminum or stainless steel. There are advantages and disadvantages to each type of material used. 

The raw aluminum mosquito net is applied black, a charcoal color that makes the screen less visible. 

Fiberglass mosquito net gives a better view and appearance as it is available in light gray or black colors. It is cost-effective, also. It does not bend when it is blown or clouted. It is a little more transparent than aluminum. 

Black aluminum mosquito net allows a clear view of windows from the outside.
Mosquito net for windows and doors made of bronze is more expensive. It has a long life compared to aluminum and fiberglass ones. Generally, it is available in gold color. It is more corrosion resistant than steel ones.

Why Delmen Nets products are most sought after?

Delmen Nets manufactures and supplies mosquito nets for windows and doors, roller blinds for windows and doors, anti-bird nets & bird spikes. 
The complete list of the products is as follows:

  • Stainless Steel Wire Mesh Roll
  • Fiberglass Mesh Roll
  • Mosquito Net For Windows
  • Mosquito Net For Doors
  • Roll Down Mesh Systems
  • Pleated Mesh Systems
  • Mosquito Net For Upvc Windows
  • Mosquito Net For Upvc Doors
  • Velcro Mesh Systems
  • Aluminum Windows And Doors

Coupled with the experience of a decade, they have installed and serviced the above products in the offices, corporate houses, farmhouses, and residences. Their products are made of commonly used materials such as stainless steel, aluminum, fiberglass, and bronze.

Delmen nets for mosquitoes and insects

Since Delmen nets have their own manufacturing facility, their products are cost-effective, adaptable, safe and environmentally friendly. They have a team of technicians and service personnel to install and maintain them 24/7.

Anti bird nets from Delmen nets

They have successful experience of installation in areas like offices, corporate houses, farmhouses, residences, etc. They also have expertise and capacity to handle bulk requirements even in export-oriented markets.

Summary

For protecting your home & office from mosquitos and insects, it is best to use a permanent solution like mosquito nets for windows and doors.

Saturday, 14 December 2019

Three Step Remedy to Keep Your Spirits High During the Holidays

December 14, 2019 2
Three Step Remedy to Keep Your Spirits High During the Holidays
A guest post from Silvernest Team

The benefits of home sharing with Silvernest

Silvernest is a online platform which provides home sharing opportunities to earn cash to home owners. Silvernest enables homeowners to rent out a room or portion of their home to a qualified housemate (in other words, a renter) of their choosing.
Home sharing offers major benefits to home owners as well as home renters. Home owners get extra income and companionship still living in their own home because generally a room or part of the home is shared.

Home renters get home to stay at lesser rent than the market rent which provides significant saving in the cost of living. Here is a detailed insight on the "Three Step Remedy to Keep Your Spirits High During the Holidays"

Enjoy !!!

Thursday, 14 November 2019

Get Healthy Glowing Skin – Owlpure Whitening Face Cream for Men Review

November 14, 2019 0
Get Healthy Glowing Skin – Owlpure Whitening Face Cream for Men Review
Promotional article as guest post 

Get Healthy Glowing Skin – Owlpure Whitening Face Cream for Men Review

Hello Guys!

What type of products do you use for your skincare – chemical or natural? Believe me guys, I have tried out many chemical-based cosmetic products and experienced many side effects on my skin. Later, with a good consultation from a person, I started using this wonderful product that I am reviewing. I am here to share my genuine experience with Owlpure Whitening Face Cream for Men and I am sure that you will make a part of your skincare routine. 

Owlpure Whitening Face Cream For Men

The natural ingredients used in this 100% Pure and Organic Owlpure Men’s Whitening  Cream worked superbly on my skin and now, I can see my skin glowing with zero dark spots. I am using this face cream for men for nine months and every time I ordered, I can see the package reached my destination in proper condition. The product comes with complete two-layer box protection and this natural and organic skincare product is in the circular-shaped glass box. I am very much satisfied with the delivery and packing of this product. 

Owlpure Whitening Face Cream for Men

Cost of the Product: 560 /-
When I opened this face whitening cream for men, the pleasant fragrance made me feel good. The rich white creamy texture made me feel very easy to apply on my skin. I am very glad that it doesn’t make my skin look oily like other skincare products did and I apply it twice a day after face wash. This Owlpure Men’s Whitening Cream contains 0% chemicals as you can see the ingredients list mentioned on the product label. 

Owlpure Whitening Face Cream for Men

This chemical-free whitening face cream for men with all the natural ingredients will be the perfect solution for all your skin problems as it was mine. I was facing many problems and my skin started looking so ugly with the chemical products I tried. I like to give you my clear and transparent suggestion, try out only natural cosmetic products that your skin loves. Furthermore, this natural and organic face cream for men brightened my skin and removed all the dark spots on my face. It even removed some sort of premature aging signs that were slowly developing on my skin. So, try out this wonderful and amazing face whitening cream for men and you can surely have a glowing skin tone. 

Owlpure Whitening Face Cream for Men

How to Apply?

The right and continuous usage of this Owlpure Men’s Whitening Cream plays a big role in gaining better results. Check out the process of using it and follow the same.

1. Wash your face and pat dry with a smooth cloth.
2. Apply this whitening cream and massage all your face till it gets absorbed.
3. You can use it twice a day to experience good results. 

Owlpure Whitening Face Cream for Men

Pros: -
1. Treats acne and blemishes.
2. Brightens your skin tone by eradicating dark spots.
3. Hydrated skin.
4. Reduces premature signs of aging.
5. Protects skin from sun damage.
6. Boosts collagen production.
7. Restores elasticity of the skin.
8. Lightens skin tone. 
Owlpure Whitening Face Cream for Men Review


Cons: -
As of now, I have not experienced any negative effects on my skin by using this natural product.

Review: 9/10